Why Butchers Counter
Award-winning beef and lamb, from the people who know what to do with it.
01 · The meat
Know your meat.
- Australia's best lamb, Royal Queensland Awards 2026
- Gold medal grass-fed beef, Sydney Royal 2025
Look for the named award on the products that won it.
What's on the label
Where it's from, what it was fed, the date it was cut, the fat and the nutritionals.
Check the label on your pack for those details, the storage instructions and the use-by date.
Sealed in StayFresh.
Everything is sealed in our StayFresh pack — vacuum and modified-atmosphere packaging that keeps products fresher for longer than a standard tray.
Refrigerate as soon as it arrives, and follow the temperature and use-by date on your pack.
02 · The help
Find your cut.
Find where it’s from and what it was fed, how many it feeds and how to cook it on the product page. Check the pack for nutritionals.
Start with what you’re cooking, then choose the cut that suits it.
Explore the counterThe butcher who asks what you're cooking.
Tell us what’s for dinner and how many you’re feeding. We’ll help you choose.
Ask the butcher03 · To your door
Cold to you.
Delivered cold in our own vans.
Supported areas of Dubai only, for now.
Order before 11am for same-day afternoon or evening delivery. Tomorrow’s morning windows close at 4pm today; tomorrow’s afternoon and evening windows stay open until 11am tomorrow. All times are Dubai time. Choose your window at checkout.
AED 15 delivery below AED 200; free delivery on orders of AED 200 or more. VAT included. No minimum order.
Compare cuts by the price per kilo. Boxes show the whole-box price.
Our promise
If it isn't right, we make it right.
Tell us within 48 hours and send a photo. We’ll put it right on the next van, or refund you. A person answers.
Refunds and replacementsSomething isn’t right? Get in touch.