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Cook with
better meat.

Award-winning beef and lamb, from the people who know what to do with it.

Sliced cooked steak, pink inside, with mustard beside it and a hand at the board.

Dinner starts with the meat.

Shop the counter
Raw beef on butcher paper Beef
By Hello Chef

Since 2015, Hello Chef has helped thousands of families across the UAE cook dinner at home.

Our story
Raw lamb on butcher paper Lamb

Favourites from the counter.

Grass fed beef mince, raw, on light marble

Beef Mince less than 10%

400 g

AED 35.20AED 88/kg

 Thin-cut beef minute steaks, raw, on light marble

Minute Steaks

400 g

AED 38.13AED 95.33/kg

 Grass-fed ribeye steak, raw

Ribeye Steak

250 g · 1 steak

AED 45AED 180/kg

 Grass-fed lamb mince, raw

Lamb Mince Less Than 10% Fat

400 g

AED 40AED 100/kg

What’s for dinner?

How many at the table?

Our story

We couldn’t find a butchery like the one we grew up with.

We thought we were looking for better meat. What we needed was someone who could help us with what we were cooking: the right cut, how much and how to cook it.

Our story
Illustrative scene of a steak in butcher paper being handed across a counter

At the counter

Your Butcher.

Serge, our master butcher, has nearly fifty years of experience. He has been cutting beef and lamb since he was fifteen.

Our story
A butcher preparing a cut at the block
If it isn't right, we make it right.Our promise

What's on the label

We import our beef and lamb ourselves, from south-west Victoria, Australia.

Where it's from, what it was fed, the date it was cut, the fat and the nutritionals.

Everything is sealed in our StayFresh pack — vacuum and modified-atmosphere packaging that keeps products fresher for longer than a standard tray. Go by the use-by date on your pack, and refrigerate as soon as it arrives at the temperature on the label.

Why Butchers Counter
Lamb

Australia's best lamb, Royal Queensland Awards 2026

Beef

Gold medal grass-fed beef, Sydney Royal 2025

Every cut

Where it's from, how many it feeds and how to cook it.

A few things you might ask.

Something else?

Where do you deliver, and when?

Supported areas of Dubai, for now. Order before 11am for same-day afternoon or evening delivery in our chilled van. Tomorrow’s morning windows close at 4pm today; afternoon and evening windows stay open until 11am tomorrow. Choose your window at checkout. Delivery is AED 15 below AED 200 and free from AED 200, including VAT. No minimum order.

Is it halal?

All our beef and lamb is halal.

How long will it keep?

Everything is sealed in our StayFresh pack — vacuum and modified-atmosphere packaging that keeps products fresher for longer than a standard tray. Go by the use-by date on your pack, and refrigerate as soon as it arrives at the temperature on the label.

What if something’s wrong?

Tell us within 48 hours and send a photo. We’ll put it right on the next van, or refund you. A person answers.

The counter.

Where it's from, how many it feeds and how to cook it.

Browse all our cuts here, by kind, while you talk to the butcher.